BUSINESS HEALTH CHECK FORM (First Published January 2008)

 BUSINESS

  H2

The Barn, East Street, Martock, Somerset. TA12 6NG

Telephone: 01935 827772 Mobile: 07881 825555

E-mail: businessh2@btconnect.com Website: www.businessh2.co.uk

BUSINESS HEALTH CHECK      (This form can be completed on-line or printed and completed by hand)

Date_________________

Contact Details

• Name  _____________________________________________
• Position _____________________________________________
• E-mail Address _____________________________________________
• Telephone ___________________
• Mobile____________________
• Business Name _____________________________________________
• Business Sector _____________________________________________
• Business Type Limited Company____ Partnership___ Sole Trader____
• Is the business part of a group? Yes/No
• If ‘YES’, what is the name of the group
• Business Address _____________________________________________  _____________________________________________
• _____________________________________________
• Postcode ____________________
• E-mail Address _____________________________________________
• Website Address _____________________________________________

Products / Services - Marketing

• What products/services does your business bring to market?
• _______________________________________________________________________
• _______________________________________________________________________
• Is the profitability of each product/service monitored regularly? Yes / No
• If ‘Yes’ – What action do you take as a result?
• _______________________________________________________________________
• What forms of media do you use for your marketing?
• Press – Newspapers/Magazines
• Radio/Television
• Telesales – internal or external
• Website
• Others?  _________________________________________________________
• Are you happy with your marketing effort? Yes / No
• If ‘No’ – Why not?
• _______________________________________________________________________

• 7. Do you track the performance of each type of media used?    Yes / No

8. Which type of media works best for your business?  ___________________________

9. If you use telesales, are you happy with the conversion rate?  Yes / No

10. Are you people trained to increase net order values? Yes / No

Competitors

• Do you monitor the activities of other players in your marketplace? Yes/No
• If ‘YES’, does any of this activity create opportunities for your business? Yes/No
• Do any of the activities of these people constitute a threat to your business? Yes/No
• If ‘YES’, do you have a contingency plan to overcome those threats? Yes/No
• Have you completed a SWOT analysis on your marketplace? Yes/No/Do not know what a SWOT analysis is.

• Financials

• When is your financial year end? _______________________________
• What was your turnover in the last financial year?   £___________________
• What was your Profit/Loss in the last financial year?   £_________________
• Are your profits increasing? Yes / No
• Comment _____________________________________________  _____________________________________________
• Do you set monthly budgets?  Yes / No
• Do you have a cash flow plan which you monitor each month? Yes / No
• Do you control your overheads?   Yes / No
• Comment _____________________________________________  _____________________________________________
• What percentage of last year’s revenue relates yo staff costs? _______%
• Do you understand your Balance Sheet?  Yes / No
• Comment _____________________________________________  _____________________________________________
• How much is your business worth?     £_________________________

• Business Performance

• Do you have a business plan? Yes / No
• If ‘YES’, do you track your performance against the plan? Yes / No
• Do you know your revenue break-even level?  Yes / No
• What do you see as the 3 main assets of your business?
• ____________________________________
• ____________________________________
• ____________________________________
• Do your business systems provide you with the information you need to run the business? Yes/No
• If ‘NO’, what more would you prefer to have? _________________________________________________________________
• Are you satisfied with the performance of your business systems? Yes/No
• If ‘NO’, why not? ________________________________________________________________________________________________________ ________________________________

• Business Security

• Does your business have a contingency plan for disasters? Yes/No
• If ‘YES’, does this include political, economic and social problems? Yes/No
• Do you keep a regular back up of your business data off site? Yes/No
• Does your business have a Health & Safety Policy/Plan? Yes/No

• Management and Staff

• How many Directors/Owners are there?   ________
• How many employees are there?   ____________
• Do you hold regular management meetings to review progress? Yes / No
• Do you have a prepared set agenda to discuss? Yes / No
• Do you circulate minutes to the whole team? Yes/No
• What are your three biggest frustrations with your business?
• ______________________________________________
• ______________________________________________
• ______________________________________________
• Do you have a succession plan? Yes/No 
• Do you think staffing levels are:
• About right? ______
• Too low? ______
• Too high? ______
• Do you find it hard to retain your employees? Yes / No
• Do you conduct exit interviews with all employees who leave? Yes/No
• Do you have difficulty recruiting good / qualified people? Yes / No
• If ‘YES’, why do you think this is? _______________________________________________________________________
• Does each member of your team sign an individual contract of employment? Yes/No
• How often do you review/update Contracts of Employment? _________________
• Do you think that your staff sickness levels are:
• About right? ______
• Too low? ______
• Too high? ______
• Do you hold ‘return to work’ interviews with all staff who have been sick? Yes/No
• Do you have a prepared induction programme for new team members? Yes / No
• Do you have a training plan which ensures that all of your team members receive regular training? Yes / No
• Are all members of your team involved in the production of the Business Plan? Yes/No
• Does each member of your team receive a copy of the Business Plan? Yes/No
• Do your team members understand their part in achieving the plan?  Yes/No
• Do you have a written operations manual incorporating performance standards that the team must adhere to? Yes / No
• If ‘Yes’ to the above, do you monitor actual operations against the performance standards? Yes / No
• Do you have a regular appraisal system for all staff? Yes/No
• If ‘YES’ to the above, what appraisal period do you use? ___________________
• Does each employee have set performance targets?  Yes / No
• What action do you take if performance targets are missed? ___________________________________________________________________
• Do you praise and reward your team members for good performance? Yes / No
• What is your main ‘incentive’ to motivate your team? ____________________
• How often do you have team meetings?  _________________________
• Do you have a prepared set agenda to discuss? Yes / No
• Do you circulate minutes to the whole team? Yes/No
• Do you have a regular forum where the entire workforce gets together to discuss the progress of the business? Yes / No
• If yes, does this forum provide an opportunity for the team to air problems? Yes/No
• Do you think that the amount of time you spend on staffing issues is:
• About right? _____
• Too much? _____
• Not enough? _____
• Why do you think this? ________________________________________________________________________________________________________ ______________________________________

• Customer Service

• Do you have a vision statement which reflects upon levels of customer service and the needs of your customers? Yes/No
• Do you undertake regular surveys of customer satisfaction levels?  Yes/No
• If ‘YES’, are satisfaction levels rising? Yes/No
• Do you undertake Market Research prior to the development/launch of new products/services? Yes/No
• Do you monitor customer complaints? Yes/No
• If ‘YES’, are the numbers rising or falling? ____________
• Do you provide any other medium for your customers to express their views? Yes/No
• If ‘YES’, what media do you employ? ___________________________________
• What percentage of your customer base has made more than one purchase? ____%

• Personal

1. Is the business providing you with sufficient Income? Yes / No

2. If not, what % more income would you like? _________________________

3. Do you work more than 40 hours a week? Yes / No

4. How many hours would you prefer to work? _________________________

5. Do you take five or more weeks holiday a year? Yes / No

6. When do you hope to retire? _________________________

7. How old will you be? _________________________

• 8 Could you take a break next week at short notice without your business suffering as a result? Yes / No
• Other thoughts?_______________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ______________________________________________________________________

• Having completed this questionnaire, you will no doubt have identified a number of areas

which need further consideration. 

If you would like us to discuss these issues with you, please return the completed form either by e-mail to:

businessh2@btconnect.com or, by post to:

Business H2 Limited, The Barn, East Street, Martock, Somerset. TA12 6NG

Please note:

Whilst we will be happy to informally discuss your responses to the Health Check as part of the FREE offer, any further work, including the provision of a written report on the answers provided will be charged at our normal rates; details of which can be provided on request. 

(Telephone: 01935 827772 Mobile: 07881 825555)

All information provided as part of the Business Health Check will be treated as confidential and not disclosed to any party without your prior express permission unless required to by law.

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